A Royalty Partner (RP) is essentially a trusted advisor that can reach out comfortably and help their circle of customers/clients. We have evaluated many competing royalty partner approaches that typically add internal profit margins, marketing, and advertising costs on top of a so called "deep discount," which in turn only dilutes or minimizes the returns to the energy user client. We believe that the energy user’s price is most important, and we promote programs that keep the customer’s best interest (low cost) as the top priority.
Royalty Partners can offer energy services in the deregulated areas across the country and help Unified Energy Alliance reach out to "national" accounts that offer substantial residual income. These organizations have the ability to leverage their relationships and create a win-win scenario for everyone participating. UEA offers the best products and practice models to enhance and strengthen business relationships. We provide what has proven to be the best options available in the energy savings market today, these exclusive product and pricing options are only available through UEA.
What is the key to a successful Royalty Partnership Program? The key lies in the internal communication and direct marketing initiatives that offer no-risk solutions and guarantee cost savings to the end client. It’s important for the RP and the UEA consulting partner to work together to do what’s best for the client. Royalty Partners should always prepare the client (including setting-up potential meetings between the client and the UEA consulting partner), and gathering all data required for consultative presentations (including pre-existing EGS contracts and utility invoices). The better the relationship between RP and UEA consultant, and the more active the RP, the more successful the program will become.
Examples of Royalty Partners include property management companies, economic development coordinators, financial advisors such as CPAs, corporate officials such as purchasers and CFOs, and various other groups, organizations, clubs, chambers, and so on.
A Value Added Reseller (VAR) is a company that already offers a viable product/service to a related client base, and merely adds our products/services to their existing product line, then resells our products/services (usually to end-users) as an integrated product or complete "turn–key" solution.
Because VARs already offer other products/services to clients either locally or on a national level, in most instances, long-standing client relationships already exist between vendor and client. These companies have the ability to leverage their business relationships and create a win-win scenario for themselves and their loyal clients. Unified Energy Alliance offers the best products and practice models to enhance and strengthen business relationships. We provide what has proven to be the best options available in the energy savings market today, these exclusive product and pricing options are only available through UEA.
What is the key to a successful Value Added Reseller program? The key lies in the commitment of the VAR to learn our trade, and become the equivalent of what we view ourselves to be: the most knowledgeable energy advisors in the United States. It’s important for VARs to attend all regional training sessions and for all consulting partners to support VARs as though they were clients themselves.
Examples of VARs include energy efficiency contractors, various construction services contractors, solar reps, electricians, various account reps/agents/consultants in other business–to–business industries, and so on.
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